The luxury beauty and fragrance industry is evolving. And as a niche fragrance house we stand by our values and principles when it comes to creation and formulations of our products. We use only clean ingredients, meaning our fragrances do not contain parabens, phthalates, dyes, BHA/BHT, or animal byproducts. See our block list

And when it comes to our principles on gender and inclusivity we do not divide. All our products are gender neutral.

With Corporate Social Responsibility (CSR) perspective in mind, we focus on the origin and the quality of raw materials. We give preference to companies that work for the development of the perfume industry and participate in the rehabilitation and the preservation of local cultures, while respecting the environment and the planet.